Excitement, past the hype
We look for the thing people want in on before anyone has pitched them. If a product only lands once it has been explained, the excitement was never really there — and no amount of capital puts it back.
/ˈfriː.sɒn/
noun
A sudden passing sensation of excitement — a shiver of thrill you feel before you can explain it.
We back the companies that make people feel something.
One reaction, unlimited sources
Frisson is not a sector. It's a reaction. It happens in emerging technology as readily as in a distillery or a stadium. We invest by response and the emerging trends that bring people and communities together, not by category: software and AI, spirits and drinks, sports and wellness, consumer goods, cultural movements, and whatever comes next that makes the hair on the back of your neck stand up.
Category is a coincidence
A model that does something nobody expected. A mezcal worth opening for people you like. A league that gets a city out of the house on a Tuesday. Different industries, the same pull — so we refuse to pick one lane.
Early, and close
We write first cheques and follow on. Small portfolio by design, so founders get real hours: brand, market entry, distribution, the first ten hires — the unglamorous work that turns a moment into a company.
Invested in
Pitching something, or just want to compare notes — both are welcome. A paragraph is enough to start.